Anti-Anti-Aging

A private equity acquisition of distressed medspa assets required full deconstruction and reconstitution under accelerated timelines. The mandate: rename, reposition, and rebuild the enterprise into a new category at the intersection of medical credibility and applied longevity — within 100 days and under regulatory constraint.
Art collaborator: Paul Vlachou


The Work
Defined the new category frame of “Longevity Lab.” Developed corporate naming, positioning, and narrative architecture. Established brand standards, voice systems, and go-to-market frameworks. Directed retail signage, interiors, website, social, and launch assets within clinical and compliance parameters.

The Outcome
Launched The Marque Longevity Lab in Q1 2026 as a newly constituted enterprise with cohesive identity, category clarity, and operational brand infrastructure built for expansion.

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