Venture-backed robotics company introducing the world’s first fully automated AI-assisted massage system. The opportunity was not incremental branding — it was category authorship.

The Challenge
Embed within the marketing organization to co-lead corporate rebrand and develop the verbal and strategic systems required to translate advanced robotics into accessible wellness infrastructure.

The Work
Defined brand vision and positioning.
Established product and system naming architecture.
Built verbal design standards and voice guidelines.
Directed photography and video systems.
Developed owned-and-operated retail strategy (Aescape Studios).
Enhanced brand operational fitness across marketing and product.

The Outcome
Launch readiness across enterprise and consumer channels.
Strategic GTM partnerships (Equinox, Lotte, Press Modern Massage, Hard Rock Hotels).
High consumer satisfaction and widespread recognition (Wired, Fortune, Bloomberg, Vogue, Fast Company Innovation by Design).