The Challenge
Untangle seven years of layered complexity. Lead full corporate rebrand and repositioning while overseeing product, architecture, naming, and go-to-market alignment across B2B and B2C audiences.
The Work
Mission, vision, and values redefinition • Corporate and product architecture • Positioning systems • Visual and verbal design frameworks • Product naming • Brand studio build-out • Organizational scaling • FDA-aligned product narrative development
The Outcome
• 4x YoY revenue growth
• Series D fundraising
• Built brand studio from 0 → 17 FTE
• Repositioned enterprise IP and product portfolio
• Launched the world’s first Prescription Digital Therapeutic for Depression and Anxiety (Ensemble) into FDA clinical trial
• Enterprise client acquisition: Amazon, Elevance, Biogen
